Given the update in skin lightening products for men, the question that comes to mind is: are men working harder at being fair skinned? In Indian movies influenced by Western ideals the “good guys” are also invariably fair skinned. Dark skinned people are often portrayed as villains and rough characters. The importance of being ‘fair’ is probably explained easiest by looking at the typical stereotypes portrayed in India’s massive film industry, best known as Bollywood. Indian women have been patronising this market for years as fair skin is believed to be a critical attractiveness trait. Increasingly men in India who have light skin are taking over as the darlings of public appeal portrayed in Indian movies. The “tall, dark and handsome” is being replaced by the “tall, fair and debonair” spurred by recent trends in the skin bleaching market. But in India, local people have something else in mind when they describe what they most want in a man. “Tall dark and handsome” is a common phrase echoed by people around the world when describing the most ideal, attractive man.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |